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overview
75 years of innovation in paint
Since its foundation in 1942, Asian Paints has come a long way to become Asia’s third largest paint company, with a turnover over USD 2.6 billion. We operate in 19 countries and have 26 paint manufacturing facilities in the world, servicing consumers in over 65 countries.
history
all great things start small
The company has come a long way since its small beginnings. It was set up as a partnership firm by four friends who wanted to take on one of the biggest, most famous paint companies operating in India at that time. Over the course of 75 years, we became a corporate force and Asia’s leading paint company. Driven by strong consumer focus and innovative spirit, the company has been gaining market ever since. Today, we manufacture a wide range of paints for decorative and industrial use.
vision
clear goals for a clear future
We want to become one of the top five decorative coatings companies world-wide by leveraging our expertise in the higher growth emerging markets. We also want to build long term value in the industrial coatings business through alliances with established global partners.
corporate information
corporate profile
Asian Paints in Indonesia
Asian Paints Indonesia is a part of the Asian Paints Group, which ranks among the top ten decorative coatings companies in the world. Asian Paints started operations in Indonesia in 2016. Asian Paints production plant is “state of the art” plant at Suryacipta industrial area, Karawang. With 75 years of experience in managing plants and production across countries, Asian paints plant in Indonesia has all the learning incorporated to create and produce excellent quality paint.
At Asian Paints Indonesia, technology and innovation is very important and is the driving factor for all the products. We have done extensive consumer/influencer research about paint practices & application methods in Indonesia, combined with worldwide technical knowhow, we have products which are world class in quality and is suitable for local application needs.
Asian Paints in Indonesia is present as 2 subsidiaries - PT Asian Paints Indonesia and PT Asian Paints Color Indonesia.
international presence
Today, the Asian Paints group operates in 19 countries across the world and is the largest paint company in eleven countries. The group operates in four regions across the world viz. Asia, Middle East, South Pacific, and Africa region through the six corporate brands viz. Asian Paints, Asian Paints Berger Berger, SCIB Paints, Apco Coatings, Taubmans, Causeway Paints and Kadisco. The Group operates as:
Asian Paints in India, Bangladesh, Nepal Sri Lanka and Indonesia (Asia)
SCIB Paints in Egypt (Middle East)
Asian Paints Berger in UAE, Bahrain and Oman (Middle East)
Apco Coatings in Fiji, Tonga, Solomon Islands and Vanuatu (South Pacific)
Kadisco Asian Paints in Ethiopia (Africa)
Taubmans in Fiji and Samoa (South Pacific)
Causeway Paints in Sri Lanka (Asia)
The company has a dedicated Group R&D Centre in India for paints and has been one of the pioneering companies in India for effectively harnessing Information Technology solutions to maximize efficiency in operations.
human resources
We believe that people are our strongest assets, for a company can go only as high as its people aim. It is people who innovate and invent, and who engineer the efficiencies that make a business succeed. It is they who drive growth and lead to greater heights. At Asian Paints, our human resources systems are designed to create a focused, performance oriented and agile company. A talent pool of over 5000 employees employed across 19 countries brings in a unique blend of mindsets and skills.
An open and interactive work culture brings out the best in our people. A sense of ownership and freedom to experiment at their workplace brings out creativity and innovation in every individual. Excellent training is provided to develop leaders and re-strengthen competencies from within the organisation. Besides encouraging achievers from within the organisation, we absorb the best talent from some of the best management and technology institutes in the country.
We hire people who are best suited to the job and whose personal goals are in alignment with our corporate purpose. Thus, the task is cut out for every individual within the framework of result-orientation, market insight, customer perspective, trust, respect, and problem solving.
The commitment of our people and their sense of discipline and ownership continue to drive our company’s growth.
group subsidiaries
Asian Paints Berger
Asian Paints Berger has a strong manufacturing base in the Middle East, with dedicated plants in Dubai, Sohar, and Bahrain. These fully automated units create our range of Middle East specific products. Find out more about ASian Paints Berger Middle East here.
Apco Coatings
It is a subsidiary of Asian Paints in the South Pacific islands. Asian Paints operates in Fiji, Tonga, Solomon Islands and Vanuatu under the brand name of Apco Coatings. Find out more here.
SCIB Paints
Founded in 1979, SCIB Paints is today a reputed name and ranks amongst the top five paint companies in Egypt. SCIB Paints became a part of the Asian Paints group in August, 2002. Find out more here.
PPG Asian Paints
PPG Asian Paints, (earlier known as Asian PPG Industries Pvt Ltd.), established in March 1997, is a 50:50 joint venture between Asian Paints Limited and PPG Industries, Inc., USA. It was formed with the objective of providing solutions to the paint requirements of Indian automobile manufacturers. The joint venture brought together two leading companies with strengths in technology, manufacturing and customer insight. Find out more here.
Asian Paints PPG
Asian Paints PPG (AP PPG), the second 50:50 joint venture with PPG Industries, Inc., USA was formed in 2012. This joint venture caters to the market for protective coatings, floor coatings, road marking paints and powder coatings. Find out more here.
Taubmans Paints Fiji
Taubmans Paints Fiji, the fourth largest paint company in Fiji, became a part of the Asian Paints family in September, 2003. Taubmans Paints is the dominant player in the project sales segment in the country and is a leader in the neighbouring Samoa Islands. It has two manufacturing facilities, one in Suva (Fiji) and the other in Samoa.
Kadisco Asian Paints
In February 2015, Kadisco, one of the leading paint companies in Ethiopia became part of the Asian Paints group. Kadisco Asian Paints is engaged in the manufacture and sales of decorative paints, industrial paints, automotive paints, other coatings and adhesives in Ethiopia.
Sleek Kitchens
As part of strategic initiative in the direction of home improvement and décor, Asian Paints identified the modern kitchen space as a key opportunity to be explored in synergy with its existing line of decorative paints business in India. In August 2013, Asian Paints acquired a 51% stake in the Sleek Group, which is a major player in the organised modern kitchen space with a pan-India presence. The company is engaged in manufacturing, selling and distributing modular kitchens as well as kitchen components including wire baskets, cabinets, appliances, accessories, etc. Find out more here.
Ess Ess Bath Fittings and Accessories
As part of our continued efforts to partner people in creating beautiful homes, we present Ess Ess Bath Fittings and Accessories by Asian Paints - a smart and intriguing world of ergonomic and innovative bath concepts. Expect nothing but the best because Ess Ess, the bath fittings and accessories expert, is now a part of the Asian Paints family. From delicately crafted faucets to luxurious showers, and engineered-to-perfection accessories - every product in the range has been designed to impress. Find out more here.
Causeway Paints
In February 2017 Asian Paints acquired Causeway Paints. Causeway Paints is one of the long established paint manufacturers in Asia and provide a wide range of products from automotive and industrial to decorative, household and special effects coatings.
