Corporate Information
Corporate Profile
The company has come a long way since its small beginning in 1942. Four friends who were willing to take on the world's biggest, most famous paint companies operating in India at that time set it up as a partnership firm. Over the course of 25 years, Asian Paints became a corporate force and India's leading paints company. Driven by its strong consumer-focus and innovative spirit, the company has been the market leader in paints since 1967.
Asian Paints is India’s leading paint company with a group turnover of Rs 193.50 billion. The group has an enviable reputation in the corporate world for professionalism, fast track growth, and building shareholder equity. Asian Paints operates in 15 countries and has 26 paint manufacturing facilities in the world servicing consumers in over 60 countries. Besides Asian Paints, the group operates around the world through its subsidiaries Asian Paints Berger, Apco Coatings, SCIB Paints, Taubmans, Causeway Paints and Kadisco Asian Paints.
Asian Paints manufactures wide range of paints for Decorative and Industrial use.
In Decorative paints, Asian Paints is present in all the four segments v.i.z Interior Wall Finishes, Exterior Wall Finishes, Enamels and Wood Finishes. It also offers Water proofing, wall coverings and adhesives in its product portfolio.
Asian Paints also operates through ‘PPG Asian Paints Pvt Ltd’ (50:50 JV between Asian Paints and PPG Inc, USA, one of the largest automotive coatings manufacturer in the world) to service the increasing requirements of the Indian automotive coatings market. The second 50:50 JV with PPG named ‘Asian Paints PPG Pvt Ltd’ services the protective, industrial powder, industrial containers and light industrial coatings markets in India.
Vertical integration has seen Asian Paints diversify into chemical products such as Phthalic Anhydride and Pentaerythritol, which are used in the paint manufacturing process. The company has discontinued production of Phthalic Anhydride from end of July 2017.
In the Home Improvement and Décor category, the company is present in the Kitchen and Bath fittings space and offers various products under Sleek and Ess Ess brand respectively.
Global Presence
Today, the Asian Paints group operates in 15 countries across the world across four regions viz. Asia, Middle East, South Pacific and Africa through the eight corporate brands viz. Asian Paints, Asian Paints Berger, SCIB Paints, Apco Coatings, Taubmans, Causeway Paints and Kadisco.
- Asian Paints in India, Bangladesh, Nepal, Sri Lanka and Indonesia (Asia)
- Causeway Paints in Sri Lanka (Asia)
- SCIB Paints in Egypt (Africa)
- Asian Paints Berger in UAE, Bahrain and Oman (Middle East);
- Apco Coatings in Fiji, Tonga, Solomon Islands and Vanuatu (South Pacific)
- Kadisco Asian Paints in Ethiopia (Africa)
- Taubmans in Fiji and Samoa (South Pacific)
Home Improvement
Asian Paints with its intent to enter the Home Improvement and Décor space in India had acquired 51% stake in Sleek group, a kitchen solutions provider in August 2013. Sleek is a major player in the organized modern kitchen space and is engaged in the business of manufacturing, selling and distribution of modular kitchens as well as kitchen components including wire baskets, cabinets, appliances, accessories etc. Recently, the company has launched ‘Smart Kitchen’ range for easy installation and design under the Sleek brand. Sleek has also introduced wardrobes in its portfolio since FY17. In December 2017, Asian Paints acquired the balance 49% in sleek from its erstwhile promoters. Sleek is now a wholly owned subsidiary of the company.
In June 2014, Asian Paints acquired the entire front and sales business including Brands, Network and Sales Infrastructure of Ess Ess Bathroom products Pvt Ltd. Ess Ess is a prominent player in the bath segment in India and has high quality products in this segment. Recently, the company has introduced ‘Royale’ – premium range of bath fittings as well as ‘Bathsense’ – sanitary ware range of products for the evolving consumer.
Both, the Kitchen and Bath business have been co-branded with Asian Paints.
Paint Manufacturing Footprint
Asian Paints along with its subsidiaries have operations in 15 countries across the world with 26 paint manufacturing facilities, servicing consumers in over 65 countries
| Country No. | Countries | Manufacturing Plants | Location/Operating Brand |
|
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South Asia |
|||
1 |
India |
10 |
Ankleshwar & Sarigam (Gujarat), Patancheru (Telangana), Kasna (Uttar Pradesh), Sriperumbudur (Tamil Nadu), Rohtak (Haryana), Khandala & Taloja (Maharashtra), Mysuru (Karnataka), Visakhapatam (Andhra Pradesh) |
2 |
SriLanka |
2 |
Asian Paints (1) , Causeway (1) |
3 |
Nepal |
2 |
Asian Paints |
4 |
Bangladesh |
1 |
Asian Paints |
|
|||
South East Asia |
|||
5 |
Indonesia |
1 |
Asian Paints |
|
|||
South Pacific |
|||
6 |
Tonga |
|
Apco Coatings |
7 |
Fiji |
1 |
Apco Coatings & Taubmans |
8 |
Samoa Islands |
1 |
Taubmans |
9 |
Vanuatu |
|
Apco Coatings |
10 |
Solomon Islands |
|
Apco Coatings |
|
|||
Middle East |
|||
11 |
Oman |
1 |
Asian Paints Berger |
12 |
Bahrain |
1 |
Asian Paints Berger |
13 |
Dubai |
1 |
Asian Paints Berger |
14 |
Egypt |
2 |
SCIB Paints |
Africa |
|||
15 |
Ethiopia |
3 |
Kadisco Asian Paints |
Total |
26 |
|
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