corporate profile

Asian Paints in Indonesia

Asian Paints Indonesia is a part of the Asian Paints Group, which ranks among the top ten decorative coatings companies in the world. Asian Paints started operations in Indonesia in 2016. Asian Paints production plant is “state of the art” plant at Suryacipta industrial area, Karawang. With 75 years of experience in managing plants and production across countries, Asian paints plant in Indonesia has all the learning incorporated to create and produce excellent quality paint.

At Asian Paints Indonesia, technology and innovation is very important and is the driving factor for all the products. We have done extensive consumer/influencer research about paint practices & application methods in Indonesia, combined with worldwide technical knowhow, we have products which are world class in quality and is suitable for local application needs.

Asian Paints in Indonesia is present as 2 subsidiaries - PT Asian Paints Indonesia and PT Asian Paints Color Indonesia. 

international presence

Today, the Asian Paints group operates in 19 countries across the world and is the largest paint company in eleven countries. The group operates in five regions across the world viz. Asia, Middle East, South Pacific, Africa and the Caribbean region through the six corporate brands viz. Asian Paints, Berger International, SCIB Paints, Apco Coatings, Taubmans , Causeway Paints and Kadisco. The Group operates as: 

 

Asian Paints in India, Bangladesh, Nepal Sri Lanka and Indonesia (Asia)

SCIB Paints in Egypt (Middle East)

Berger in Singapore (Asia), UAE, Bahrain and Oman (Middle East)

Berger in Jamaica, Barbados and Trinidad & Tobago (Caribbean)

Apco Coatings in Fiji, Tonga, Solomon Islands and Vanuatu (South Pacific)

Kadisco Asian Paints in Ethiopia (Africa)

Taubmans in Fiji and Samoa (South Pacific)

Causeway Paints in Sri Lanka (Asia)

 

The company has a dedicated Group R&D Centre in India for paints and has been one of the pioneering companies in India for effectively harnessing Information Technology solutions to maximize efficiency in operations.

human resources

We believe that people are our strongest assets, for a company can go only as high as its people aim. It is people who innovate and invent, and who engineer the efficiencies that make a business succeed. It is they who drive growth and lead to greater heights. At Asian Paints, our human resources systems are designed to create a focused, performance oriented and agile company. A talent pool of over 5000 employees employed across 19 countries brings in a unique blend of mindsets and skills.

 

An open and interactive work culture brings out the best in our people. A sense of ownership and freedom to experiment at their workplace brings out creativity and innovation in every individual. Excellent training is provided to develop leaders and re-strengthen competencies from within the organisation. Besides encouraging achievers from within the organisation, we absorb the best talent from some of the best management and technology institutes in the country.

We hire people who are best suited to the job and whose personal goals are in alignment with our corporate purpose. Thus, the task is cut out for every individual within the framework of result-orientation, market insight, customer perspective, trust, respect, and problem solving.

 

The commitment of our people and their sense of discipline and ownership continue to drive our company’s growth.

research and development

Research & Development has played a significant role in the growth of our organization. We have continuously invested in R&D resulting in the entire decorative coatings portfolio for the Indian market and for overseas ventures being developed in-house. Our technologists not only develop new products and improve upon existing formulations; but also act as a pillar of support to other functions by:

 

  • Supporting manufacturing in process cycle time reduction & improving productivity by alternate / breakthrough processes
  • Providing solutions to environmental issues by minimizing waste at the time of generation and also in recycling
  • Aiding marketing in providing technical tools/USPs to demonstrate and push new products
  • Supporting materials by providing new raw materials as alternates to the current one to give them negotiating power and also alternate vendors for supply chain flexibility

 
New Research & Technology Centre

We have set up a new Research & Technology centre at Turbhe on the outskirts of Mumbai (India).

 

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