Asian Paints - Corporate Citizenship

We are inclusive of our communities through a range of social interventions, enhancing skills and building social infrastructure to improve their quality of life.

While our CSR approach focuses on the development of communities around the vicinity of our plants, we have also developed innovative programmes that leverage our capabilities as a paint manufacturer and home improvement service provider to enhance livelihoods of underserved communities through vocational training and skills development. 

csr focus areas and initiatives

Asian Paints’ CSR Policy focuses on four thrust areas viz., education, skills development, healthcare/hygiene and water management.

education

We recognize the importance of education as a powerful means to reduce poverty and social inequality and this is a key impact area in our growing CSR practice. Asian Paints is committed to promoting access to quality education particularly for disadvantaged communities that are located around our facilities.

Our interventions include:

• Adoption and infrastructure development of schools
• Provision of educational resources to students
• Supporting the needs of differently-abled children
• Providing computer hardware and software for smart classes
• Coaching assistance for competitive examinations
• Training girls in self-defence techniques
• Mobile vans for education programmes
• Workshops to enhance soft skills
• Setting up libraries
• Scholarships for higher education

Our educational programmes are implemented through our project partners and are aimed at supporting every stage of a child’s educational cycle including developing infrastructure for schools/educational centers, programmes on healthy living, engaging with students and parents to help build better communities. 

vocational training

In keeping with national developmental goals on skills development, Asian Paints is committed to providing vocational training to improve skills in the unorganised sector. We aspire to provide vocational and skill based training to painters, applicators, carpenters and workers, to enhance their employability and improve their livelihoods.

The Asian Paints Colour Academy

The Asian Paints Colour Academy is equipped with modern facilities to continually upskill existing painters into specialists. The Academy also provides vocational training to unskilled youth on basic and specialized painting techniques to enable them to earn a decent living. Currently the Academy is present in ten locations-Delhi, Mumbai, Kolkata, Chennai, Bengaluru, Hyderabad, Ahmedabad, Pune, Punjab & Kerala with eight fixed premises and two mobile setups.

Asian Paints has partnered with the National Skills Development Corporation (NSDC) to strengthen the delivery of this programme to both unskilled and semi-skilled individuals. While Asian Paints will provide technical know-how, prepare training content and deliver training modules, NSDC will monitor, evaluate and certify participants who complete the training programme. On successful completion, participants are awarded an NSDC certification based on National Occupation Standards set by NSDC’s Construction Sector Skills Council. Painter training is structured professionally and includes a mix of theoretical, practical demonstration and hands-on learning with a regular schedule of assessment to track progress. All courses delivered are aligned to NSDC’s National Occupational Standards certification.

Colour Academy is now transforming itself into a pure vocational training setup delivered through a collection of modules – which together enhance specific skills. This will equip individuals with self-employable skills or develop specialist skills to provide additional painting and allied services. Going forward we plan to expand the scope of this project.

healthcare and hygiene

With a growing population, sanitation and healthcare have become central to India’s development agenda. By directing resources towards accessto healthcare, better sanitation facilities andhygiene, we look  to support interventions that include :

• Primary healthcare support
• Free medical camps for rural communities
• Setting up of rehabilitation centres
• Development of hospital labs
• Provision of mobile medical units and ambulances
• Implementing sanitation projects
• Awareness programs for communities on health and hygiene
• Ongoing program ‘Safar’ improves health and awareness among truck drivers
• Providing access to safe drinking water

Healthcare support through localized medical camps

Rural communities residing around our plants lack access to basic healthcare facilities. We provide healthcare support through periodic medical check-ups and diagnosis camps that are facilitated by specialists and trained doctors. Patients who require further medical care and treatment are referred to local hospitals.

All expenses related to medical camps or treatment charges at the hospital are borne by Asian Paints and employees actively volunteer and participate in organizing the medical camps by campaigning for the programme, coordinating with project partners and helping with logistics.

Providing and improving sanitation facilitates

For the underserved communities around our plants, we have partnered with local organisations to help build toilets and improve sanitary conditions. By identifying homes through the Panchayat head, and requests from under privileged families, we support the project and are directly involved in its structuring, location selection, customization, execution and awareness building sessions to educate beneficiaries on proper maintenance. The toilets are designed to promote hygiene as they require minimal maintenance and have leach pits to convert domestic waste into manure.

water conservation

Livelihoods, foodsecurity and local socio-economic development are linked to the availability of adequate amounts of clean water. In the Indian context, the problem of water scarcity is further complicated by population growth, urbanisation and industrialization. We believe it is our responsibility tojudiciously use and help conserve this precious resource. Our approach includes providing support and infrastructure at each stage of water conservation, water preservation, water re-charge and waste water treatment.

Water is a critical input in our manufacturing process. We are conscious of our dependence on water and have strived to optimize our water consumption by implementing a range of water conservation projects, waste water treatment, reusing process water and water recharging initiatives at all of our manufacturing facilities.

We seek to address water availability in the immediate ecosystem around our plants.

Our key interventions include:

• Awareness on water conservation in schools and nearby villages
• Installation of roof top rainwater harvesting and recharge systems in village communities and schools
• Promoting integrated watershed development in areas around manufacturing locations
• Water recharge through de-silting of lakes.

To view our CSR policy, click here.

BR Reports

• BR Report FY 2014-15
• BR Report FY 2013-14

Contact CSR cell

Asian Paints Limited

6A, Shantinagar,

Vakola Pipeline Road

Santacruz (East),

Mumbai = 400 055, India

Tel : +91-22-62181000

Fax : +91-22-62181111

Email : csr@asianpaints.com